¿Cual es la razón? Por qué los Xiaomi son tan baratos y potentes 107
Si por algo es conocida a Xiaomi a día de hoy es por vender smartphones con unas especificaciones de infarto por un precio de risa. Una combinación que a los usuarios suele encantarnos, ¿a quién no le gusta una combinación de 4 GB de RAM y 64 de almacenamiento por menos de 150 dolares?
Desde que Xiaomi empezó a ser conocida por el usuario medio, han surgido muchas preguntas acerca de la firma china: ¿pierde dinero fabricando smartphones? ¿Cómo consigue vender móviles así de baratos? ¿Qué tal es la calidad de sus terminales? Pues bien, como leemos en XiaomiToday, un estudio
¿Dónde está el truco? Por qué los Xiaomi son tan baratos
Costes de los smartphones
A muchos no nos cabe en la cabeza como el Xiaomi Mi 6, con un Snapdragon 835, 6 GB de memoria RAM y una doble cámara que tiene tan buena pinta, puede costar sólo 411 euros, mientras que otros terminales similares suben hasta los 700 u 800 euros.
Aquí el truco es sencillo: Xiaomi sólo opera oficialmente en China, por lo que no está obligada a pagar muchas patentes. Además, la compañía reduce su porcentaje de beneficios sobre el coste para vender mas smartphones. Una estrategia inteligente ya que, ¿de que sirve sacar un 80% de beneficios de cada venta si vendes 4 móviles?
Además, la compañía no tiene establecimientos físicos, lo que se traduce en un ahorro en costes bastante notable. Esto, sumado a que la telefonía no es su principal negocio, hace que Xiaomi pueda permitirse bajar los precios.
Unidades limitadas
Otro truco de Xiaomi para mantener sus costes bajos es la producción de unidades limitadas. De esta manera, ahorra los costes de inventario, derivados del almacenamiento y transporte de unidades.Xiaomi produce de poco en poco, por eso, al salir un nuevo smartphone de la compañía, como el nuevo Xiaomi Mi Max 2, se suelen agotar en cuestión de minutos.
Ganancias a través del software
Esta forma de obtener beneficios se da, prácticamente, sólo en China, o al menos eso pensamos. Xiaomi cuenta con una tienda de temas en sus smartphones, donde los usuarios pueden descargar algunos temas gratis, pero la mayoría son de pago.
Esto posibilita a Xiaomi obtener ingresos por software. Además, el hecho de que sea una empresa con un ecosistema de productos que se complementan, hace que los usuarios confíen más en Xiaomi a la hora de adquirir productos complementarios, como la Xiaomi Mi Band, o las bombillas inteligentes de la compañía.
Todo esto contribuye a que Xiaomi pueda ofrecer a los usuarios smartphones de gama alta por 400 euros, o móviles de gama media por poco más de 100 euros. Razones de peso para plantearte el adquirir un Xiaomi si buscas un smartphone barato, pero potente.
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